Brand Identity Design

---

I wanted to set out individual descriptions of the following items; logo, identity and brand as there are many explanations and terminologies. 

A logo is a name, a graphic mark or a symbol that provides a visual form of identification of an organisation or product. It should be simple but effective and be relevant. It is the first thing that people see and it is the strongest part of recognition.

There are multiple outputs to visual identity, resulting in collateral such as; fonts, typography, photography, literature, imagery, stationary. Your identity is unique to your business, just like any form of ID it is unique to that individual. Some of the tangible elements that can be used to communicate to your audience include; letterhead, business cards, envelopes, social media, signage and packaging.

A brand cultivates a visual story and evokes emotions. It creates memories and influences behaviour which is the art of marketing a business. A great brand doesn't only focus on the visuals but it dives into values and connects with people. A designer can create a visual representation of what the personality and identity of a brand may look like but it is the responsibility of the business owner to develop their brand as well as their target audience. It is important to make the right impression as a brand is a perception of a company.